Category: communications


Are we ready for workplace transformation?

In today’s modern world, change is underway within our workplaces. In the public sector, more and more employees want flexible schedules, better technology, and employers are struggling to attract and keep new talent. Moving forward, what role does government, its organizations and every individual play modernizing workplaces?

Here are some of my thoughts about the role we all play in workplace transformation.

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Not the infinite monkey theorem: The case for the content champion

You’ve probably heard the thought experiment: an infinite number of monkeys on an infinite number of typewriters could create the works of Shakespeare. But in the real world, real people create Shakespeare-like content. They do so in an environment that supports effective communications, meaning they have the processes and knowledge in place to ensure success.

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You’re reading this: the case for content strategy

I’m going to share a secret from nearly twenty years of working on the web. Peel the lid back on a major website build, and you’d be forgiven for wondering whether the efforts going into planning, creating and managing the written word are commensurate with the effort going into technical or structural aspects of the project. Put another way: visitors to a site are there for the content. Those who build sites end up putting plenty of time into other aspects of the project first. So why aren’t we putting more effort where the impact is greatest?

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