Here are a few things we hope (and believe) we’ll see for the organization and online presence of the Government of Canada in 2017. read more
Category: Content strategy
A few weeks ago, I shared a model for content strategy that put content at the centre of a digital initiative. To create great content for your business and your users, you need to move from the modelling stage to the planning stage. In other words, shift from the what to the how. This post shows you how to do that.