Category: plain language


Three ways to convince web content owners to adopt plain language

“Don’t dumb down my content.”

“Legal said so.”

“My manager will change it back.”

These are some of the responses I’ve heard in client meetings when we try to promote plain language writing for Web content. This type of writing conveys information easily and unambiguously by:

  • using straightforward vocabulary and sentence structures
  • organizing and presenting material clearly and logically with the most important facts at the beginning and the less important details toward the end of the content
  • avoiding jargon and idioms

So to commemorate International Plain Language Day on October 13, I offer three techniques for countering the anti-plain language arguments and making your existing or future content awesome for Web users.

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