Category: Web Renewal


You’re reading this: the case for content strategy

I’m going to share a secret from nearly twenty years of working on the web. Peel the lid back on a major website build, and you’d be forgiven for wondering whether the efforts going into planning, creating and managing the written word are commensurate with the effort going into technical or structural aspects of the project. Put another way: visitors to a site are there for the content. Those who build sites end up putting plenty of time into other aspects of the project first. So why aren’t we putting more effort where the impact is greatest?

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Web renewal is about you too, not just your content

As a content strategist working on Canada.ca, I work with government departments who want to understand how the new site will support their content. They want to know for example which template to use, the best practices for writing page titles, or how to format lists.

Aside from these practical concerns, there’s an equally fundamental issue to consider as departments prepare for the move to a single federal government website. read more

Five 2014 Public Sector Predictions: Looking Back to Look Forward

As health-based resolutions ramp up across Canada to counter last month’s holiday socializing, the Canadian government jumps into 2014 with a slate of promising initiatives designed to trim the fat, so to speak, from the public purse. A review of how some of those initiatives initially fared in 2013 says a lot about what could or could not work in the government’s favour in the coming year. read more